What is the MAGIC of Corporate Art?
As corporate art is usually in colours and shapes, it communicates more psychologically but, also has an educational function. Historically, art has a formative effect on the way an individual thinks and feels, be it a company employee or client or the investor. Use of sky blue or pale blue colour in the reception center creates a calm, harmonious effect on visitors, guests and clients.
The predominant importance of colour at the workplace is mainly due to the fact that colour symbolism in art affects both the mind and the heart. Use of yellow or greenish yellow in the Training Room or Workshop or Company Library alleviates the mental plane and helps staffers concentrate on learning. Many HR Directors are busy up-skilling their workforce to get the best out of its management team. Many Project Directors are sorting out his own team of Java Professionals to edge past others in a healthy camaraderie. In all these cases, it is observed that to increase concentration, contemporary art with colour symbolism helps bring out the necessary intelligence and innovation from each individual who has undergone what Aristotle called “catharsis” or purification- a kind of relief from passions through similar emotions. This is how the Pythagoreans interpreted art as purgation.
This catharsis-compensatory function of art gives it a social value as anthropologists have cited. It ennobles man and helps him attain a spiritual harmony. According to French sociologist and theorist, Edgar Morin, art helps us escape from the drudgery of life and gives relief from anxiety and tension.